Our role, as a developer, is to reduce the risk and uncertainty that seems to make most people believe a self-build home is not achievable for them. We will do this by taking responsibility for the planning process as much as possible, while keeping the design of the house the responsibility of the homeowner.

This site is not only about responding to a demand for self-build plots, we believe that self-builders make sustainable choices and build homes that look better and last longer. We are keen to create the first sustainable self-build community in Kent. In Steenvlinder's experience in the Netherlands, self-builders are engaged homeowners and active residents. They energize their communities and enrich their neighbourhoods and towns. We want to create meaningful social, environmental, and economic benefits as well as meeting the housing needs of the people of Ashford and surrounding areas.

We will design the public spaces and set the parameters for the design of the individual homes. We will then sell a plot, with a plot passport which gives the homeowner clear guidance on what they may build on their plot. We will continue to stay connected to our self-builders, guiding them through the challenging times and the good times until they move into their self-built home.